Chemo Comfort | Social Media and Website
About: For the past year, I have worked at Chemo Comfort, a non-profit dedicated to empowering cancer patients undergoing chemotherapy by providing resources that enhance their comfort and well-being.
Problem: Chemo Comfort's brand message lacked visual consistency across social media and their website. This inconsistency weakened their brand identity and potentially impacted user experience.
Role: UX/UI Design, Research and Strategy, Social Media Strategy and Design
Solution: I developed a comprehensive design system in collaboration with the Creative team to streamline Chemo Comfort's visual communication. This system includes:
Brand Consistency: Analyzed existing brand elements and established a clear style guide for fonts, colors, and imagery across all platforms.
User-Friendly Website: Developed detailed wireframes to ensure a cohesive and intuitive user experience for the Chemo Comfort website.
Enhanced UI/UX: Revamped the website design to improve user experience and increase engagement.
Social Media Support: Designed engaging social media graphics and templates to support fundraising initiatives, empowering Chemo Comfort to maintain an active presence even without a dedicated designer for the future.
