About

I am a multidisciplinary designer from India with nearly six years of experience in UX, branding, and digital strategy. My work revolves around creating intuitive and engaging experiences—bringing ideas to life from start to finish with a focus on function, storytelling, and strategy.

I graduated with an MFA in Design Entrepreneurship from the School of Visual Arts, where I honed my ability to bridge the gap between design and business. Since then, I have worked as a UX Designer at Google Maps (via PRO Unlimited) and later as a Digital Strategist for the SVA MFAD program, honing my skills in user research, content strategy, and experience design.

Previously, I worked in advertising at Dentsu Webchutney with brands like MTV India, Platinum Guild India, and Honor India, and freelanced with Happy Mcgarrybowen for clients like Baskin Robbins and Van Heusen. Leading social media and 360° campaigns taught me how to craft compelling narratives and bring fresh perspectives to familiar products. Currently, I am at MGE UTC, exploring the intersection of physical UX and technology while learning Revit and AutoCAD. It’s been an exciting challenge, pushing me to think about user experience in a more spatial, hands-on way.

I love solving problems, asking why, and finding the best way to connect people with products—whether through a screen or in a physical space.